My Story

My journey in fitness started early, training in my grandparents' basement and competing in baseball, soccer, and football throughout my youth. That dedication carried into college, where I played four years of football and learned the value of discipline, resilience, and pushing beyond my comfort zone.

But like many people, I eventually fell off track.

More than five years ago, I found myself overweight and frustrated. I was going to the gym three to four times a week, yet after an entire year I had little to show for it. I knew how to train—but I didn't truly understand nutrition. What worked in my teens and twenties was no longer producing results.

After months of debating, I made one of the best decisions of my life: I hired a coach.

That decision changed everything.

With a structured training program and a personalized nutrition plan, I lost nearly 67 pounds in just six months. More importantly, I gained an understanding of what it truly takes to create lasting results. That experience didn't just transform my body—it transformed my purpose. I knew I wanted to help others experience the same kind of change.

I became a National Academy of Sports Medicine (NASM) Certified Personal Trainer and have continued to invest in my education ever since. Most recently, I earned my NASM Stretching and Flexibility Coach (SFC) certification while completing additional continuing education to better serve my clients through improved mobility, movement quality, and injury prevention.

Since becoming a coach, I've had the privilege of working with people from all fitness levels and backgrounds. As of August 2026, I have coached more than 2,000 private one-on-one personal training sessions and over 2,500 total coaching sessions, including semi-private training, boot camps, and studio fitness classes. Every client has reinforced one simple truth: lasting success comes from consistency, accountability, education, and a plan built specifically for the individual.

There was also a time in my life when I found myself in a very dark place, facing challenges that forced me to completely rebuild who I was. That journey taught me resilience, discipline, and the importance of never giving up on yourself. Those experiences shape the way I coach today, allowing me to connect with clients not only through fitness, but through the challenges that often come with changing your life.

Today, I live the lifestyle I coach. Early mornings, consistent strength training, disciplined nutrition, and a mindset focused on continuous growth are the foundation of my life. Fitness isn't just what I do—it's who I am. It gives me the energy, strength, and confidence to show up every day as the best version of myself.

As your coach, I combine personalized fitness programming, nutrition guidance, accountability, and mindset coaching to help people create lasting change. Whether you're taking your first step toward a healthier lifestyle or looking to reach the next level, my mission is simple:

To help you build the energy, strength, and confidence to become the strongest version of yourself.

“We provide the best support in fitness and accountability because we live this lifestyle everyday!”

— Danny Roberts, Founder

Where transformation begins!

We are dedicated to helping every client build strength, confidence and a healthier life through expert training, mindset coaching and WEIGHT LOSS programs!

Built for Real People. Designed for Real Change.

FIT FORCE coaching combines structure, support, and lived experience to help you move better, feel stronger, and finally stay consistent.

Ready to become your BEST SELF?